Free Cash Machine: Cheetos

Friday, June 10, 2011

Cheetos

Manufacturing

Main article: Cheese puffs

Cheetos are manufactured by blending corn and water. The mixture is heated under pressure, then extruded through a die. The texture of the snack is caused by contact with hot air, which causes steam in the mixture to expand, creating a bread-like snack. The traditional Crunchy Cheetos are fried. Puffs, Paws, Twists, Balls, and Whirls varieties are oven-dried. The snack is then tumbled with the desired flavor.

Cheetos mascot

Main article: Chester Cheetah

The Cheetos mascot is an anthropomorphic cartoon cheetah named Chester Cheetah. Chester Cheetah first appeared in television commercials in 1986 as an animated cartoon character. After Chester's introduction, the sly, smooth voiced cheetah began starring in more commercials and eventually became Cheetos official mascot. He used the slogan "It ain't easy bein' cheesy." in the late 1980s/early 1990s, then he cheese that goes crunch! until 1996, when it became angerously cheesy! In the 2000s, Chester Cheetah became rendered as a computer generated character in the United States, while he continues to appear in his old animation style in other countries.

As of 2007, Cheetos has taken aim at an adult demographic. In this incarnation, Chester speaks with a mid-Atlantic accent and encourages people to use their Cheetos in acts of revenge or to solve problems.

Two Chester Cheetah videogames, Chester Cheetah: Wild Wild Quest and Chester Cheetah: Too Cool to Fool, were released for home videogame consoles in the 1990s. They appeared on Sega Genesis and the Super Nintendo respectively.

Previous to Chester, Cheetos' mascot was a mouse called the Cheetos Mouse. He debuted in 1971. The Cheetos' Mouse's slogan was "Hail Chee-sar!"

International flavors

Australia

Cheetos Cheese n' Bacon Balls.

Brazil

Cheetos Swiss Cheese Balls

Cheetos Requeijo Waves

Cheetos Parmigiano-Reggiano Moons

China

Turkey Flavor

Strawberry Flavor Puffs

Blueberry Flavor Puffs

Indonesia

Cheetos Net BBQ

Cheetos Net Seaweed

India

Masala Balls

Tangy Tomato

Tomato Twirls

Israel

Kosher, Ketchup Flavor

Peanut Flavor (peanut butter)

Japan

Strawberry Cheetos

Milk Chocolate Cheetos

South Korea

Strawberry Cheetos

BBQ flavored Cheetos

Spicy flavored Cheetos

Spicy Chicken flavored Cheetos Balls

BBQ flavored puffs

Spain

Cheetos Queso (1980's?-)

Turkey

Peanut Butter Cheetos

Steak Cheetos

Ketchup Cheetos

Corn Cheetos

Sweetos Cheetos (November 2009 / cocoa and milk filled)

Cheetos were originally sold by Walkers prior to the purchase of the Wotsits brand from Golden Wonder.

USA

Crunchy Cheetos (1948-present)

Cheetos Puffs (1971-present)

Cheetos Bacon and Cheese Flavor (Crunchy) (early 1980s)

Cheetos Paws (1991-1994)

Cheetos Cheezy Checkers (1995-1999)

Flamin' Hot Cheetos (1998-present)

Crunchy Nacho Cheetos (1996-1998) (still available in eastern Canada)

Cheetos Zig-Zags (1999-2003)

Cheetos X's and O's (2000-2002)

Cheetos Puffs Twists (2003-present)

Cool Ranch Cheetos (begun and discontinued in 2003)

Baked Cheetos (2004-present)

Cheetos Pizza Puffs (begun and discontinued in 2005)

Cheetos Holiday Twists (2005-2006)

Cheddar Jalapeo Cheetos (2005-present)

Flamin' Hot Cheetos con Limon (2005-present)

Flamin' Hot Baked Cheetos (2005-present)

Cheetos Crunchy Twists (2006-present)

Natural Puffs White Cheddar

Cheetos Mighty Zingers (2010)

Cheetos Habanero (2010)

Crunchy Mozarella

Giant Cheetos (2009-)

Cheetos Crunchy Cheesy Enchilada

Flamin' Hot Cheetos Puffs

Pork Enzymes

Some Frito-Lay brand seasoned products, including some flavors of Cheetos, contain pork enzymes in addition to herbs, cheese and other seasonings. Frito-Lay's web site states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack chip products to develop 'unique flavors'. The presence of pig-derived ingredients makes them haraam for Muslims to eat and un-Kosher for Jews.

Enzymes are proteins that catalyzencrease the rates ofio-chemical reactions in living organisms, whether animal or plant. Though enzymes facilitate chemical reactions on molecules, they themselves are not chemically altered (changed) by these reactions. Nor are they consumed (used up) by the reactions.

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Friday, June 10, 2011

Cheetos

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