Manufacturing
Main article: Cheese puffs
Cheetos are manufactured by blending corn and water. The mixture is heated under pressure, then extruded through a die. The texture of the snack is caused by contact with hot air, which causes steam in the mixture to expand, creating a bread-like snack. The traditional Crunchy Cheetos are fried. Puffs, Paws, Twists, Balls, and Whirls varieties are oven-dried. The snack is then tumbled with the desired flavor.
Cheetos mascot
Main article: Chester Cheetah
The Cheetos mascot is an anthropomorphic cartoon cheetah named Chester Cheetah. Chester Cheetah first appeared in television commercials in 1986 as an animated cartoon character. After Chester's introduction, the sly, smooth voiced cheetah began starring in more commercials and eventually became Cheetos official mascot. He used the slogan "It ain't easy bein' cheesy." in the late 1980s/early 1990s, then he cheese that goes crunch! until 1996, when it became angerously cheesy! In the 2000s, Chester Cheetah became rendered as a computer generated character in the United States, while he continues to appear in his old animation style in other countries.
As of 2007, Cheetos has taken aim at an adult demographic. In this incarnation, Chester speaks with a mid-Atlantic accent and encourages people to use their Cheetos in acts of revenge or to solve problems.
Two Chester Cheetah videogames, Chester Cheetah: Wild Wild Quest and Chester Cheetah: Too Cool to Fool, were released for home videogame consoles in the 1990s. They appeared on Sega Genesis and the Super Nintendo respectively.
Previous to Chester, Cheetos' mascot was a mouse called the Cheetos Mouse. He debuted in 1971. The Cheetos' Mouse's slogan was "Hail Chee-sar!"
International flavors
Australia
Cheetos Cheese n' Bacon Balls.
Brazil
Cheetos Swiss Cheese Balls
Cheetos Requeijo Waves
Cheetos Parmigiano-Reggiano Moons
China
Turkey Flavor
Strawberry Flavor Puffs
Blueberry Flavor Puffs
Indonesia
Cheetos Net BBQ
Cheetos Net Seaweed
India
Masala Balls
Tangy Tomato
Tomato Twirls
Israel
Kosher, Ketchup Flavor
Peanut Flavor (peanut butter)
Japan
Strawberry Cheetos
Milk Chocolate Cheetos
South Korea
Strawberry Cheetos
BBQ flavored Cheetos
Spicy flavored Cheetos
Spicy Chicken flavored Cheetos Balls
BBQ flavored puffs
Spain
Cheetos Queso (1980's?-)
Turkey
Peanut Butter Cheetos
Steak Cheetos
Ketchup Cheetos
Corn Cheetos
Sweetos Cheetos (November 2009 / cocoa and milk filled)
UK
Cheetos were originally sold by Walkers prior to the purchase of the Wotsits brand from Golden Wonder.
USA
Crunchy Cheetos (1948-present)
Cheetos Puffs (1971-present)
Cheetos Bacon and Cheese Flavor (Crunchy) (early 1980s)
Cheetos Paws (1991-1994)
Cheetos Cheezy Checkers (1995-1999)
Flamin' Hot Cheetos (1998-present)
Crunchy Nacho Cheetos (1996-1998) (still available in eastern Canada)
Cheetos Zig-Zags (1999-2003)
Cheetos X's and O's (2000-2002)
Cheetos Puffs Twists (2003-present)
Cool Ranch Cheetos (begun and discontinued in 2003)
Baked Cheetos (2004-present)
Cheetos Pizza Puffs (begun and discontinued in 2005)
Cheetos Holiday Twists (2005-2006)
Cheddar Jalapeo Cheetos (2005-present)
Flamin' Hot Cheetos con Limon (2005-present)
Flamin' Hot Baked Cheetos (2005-present)
Cheetos Crunchy Twists (2006-present)
Natural Puffs White Cheddar
Cheetos Mighty Zingers (2010)
Cheetos Habanero (2010)
Crunchy Mozarella
Giant Cheetos (2009-)
Cheetos Crunchy Cheesy Enchilada
Flamin' Hot Cheetos Puffs
Pork Enzymes
Some Frito-Lay brand seasoned products, including some flavors of Cheetos, contain pork enzymes in addition to herbs, cheese and other seasonings. Frito-Lay's web site states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack chip products to develop 'unique flavors'. The presence of pig-derived ingredients makes them haraam for Muslims to eat and un-Kosher for Jews.
Enzymes are proteins that catalyzencrease the rates ofio-chemical reactions in living organisms, whether animal or plant. Though enzymes facilitate chemical reactions on molecules, they themselves are not chemically altered (changed) by these reactions. Nor are they consumed (used up) by the reactions.
See also
Cheezies
Cheez Doodles
Kurkure
Nik Naks
Twisties
Wotsits
References
^ Cheetos information from Frito-Lay[dead link]
^ "Corn, Potato Chip Packaging Big Business in San Antonio", Dallas Morning News, May 22, 1949, Section XVIII, page 8
^ "Trivia - How many different types of Cheetos are there? - ArcaMax Publishing". Arcamax.com. http://www.arcamax.com/trivia/s-92406-222039. Retrieved 2009-07-26.
^ "Cheetos Cheese Snacks - The Smith's Snackfood Company". Smiths.com.au. http://www.smiths.com.au/student/cheetos.htm. Retrieved 2009-07-26.
^ "Cheetos.com". Cheetos.com. http://www.cheetos.com/. Retrieved 2009-07-26.
^ "[:::] Waffle Whiffer Zone: The Cheetos Mouse". Wafflewhiffer.blogspot.com. 2006-03-31. http://wafflewhiffer.blogspot.com/2006/03/cheetos-mouse.html. Retrieved 2009-07-26.
^ "Cheetos Cheese Snacks - The Smith's Snackfood Company". Smiths.com.au. http://www.smiths.com.au/brands/cheetos.htm. Retrieved 2009-07-26.
^ "Cheetos Kafa Ketchup Flavored Corn Snack". Taquitos.net. http://www.taquitos.net/snacks.php?snack_code=3081. Retrieved 2009-07-26.
^ "Cheetos - Elite". Strauss-group.com. http://www.strauss-group.com/Cheetos. Retrieved 2009-07-26.
^ "Strawberry Flavored Cheetos Seduce Sweet-Loving Snackers". Inventorspot.com. http://inventorspot.com/articles/strawberry_flavored_cheetos_sedu_10230. Retrieved 2009-07-26.
^ "Pink Cheetos photo". Kibo. http://www.kibo.com/kibofood/cheetos.html. Retrieved 2009-07-26.
^ "tlw". Slowwhoop.org. http://www.slowwhoop.org/recipient/tlw/tlw.html. Retrieved 2009-07-26.
^ "Cheetos Now Has A Flavor That Doesn Look Radioactive". The Impulsive Buy. http://www.theimpulsivebuy.com/wordpress/2008/11/02/cheetos-now-has-a-flavor-that-doesnt-look-radioactive/. Retrieved 2009-07-26.
^ "Giant Cheetos". Taquitos.net. http://www.taquitos.net/cheese_puffs/Giant_Cheetos. Retrieved 2009-07-26.
^ "Cheetos Crunchy Cheesy Enchilada". Taquitos.net. http://www.taquitos.net/cheese_puffs/Cheetos_Crunchy_Cheesy_Enchilada. Retrieved 2009-07-26.
^ "Seasoned Products Made Without Porcine Enzymes". Frito-Lay. 2009-03-25. http://www.fritolay.com/your-health/seasoned-products-made-without-porcine-enzymes.html. Retrieved 2009-07-26.
External links
Official website
Cheetos Orange Underground website
Official site for Australian Cheetos
Official site for Korean Cheetos
Review of color-changing "Holiday Cheetos"
Cheesus news story
v d e
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Categories: Frito-Lay brands | Smith's Snackfood brands | 1948 introductionsHidden categories: All articles with dead external links | Articles with dead external links from July 2009
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